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A Message from the Editor |
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Publishing is a collaborative process. The essence of our work at Taylor & Francis is to form a link between our authors and our readers - and this is continually changing and growing as new authors contribute to our lists and new customers buy our books. If you are a new author your first step is to contact the right commissioning editor, whose job will be to weigh up your proposal for a new book and see if it can be developed into a strong project. If we come to an agreement the project passes to the second stage at which the text is written and compiled and the manuscript is completed. Our marketing department's primary role is to see that every book's customers know about it and decide to buy it. We need to brief our teams of sales representatives and agents (both in the UK and overseas) who sell to bookstores, libraries and specialist outlets, and we promote our books through direct mail and (increasingly) through our Website and other Internet announcements. Once the manuscript is finished a new team then comes on board, as our production department shepherds the book through to publication. Production standards are important, as all our books need to compete in a crowded marketplace for the attention of our buyers. Finally, we need to sell the book. We sell through bookstores, direct mail, the Web, and special sales and direct supply to large customers. We also sell through conferences and exhibitions, and look for PR opportunities where these will count. Our customer service and distribution service operation back this up, and our policy is to keep all our books in print for as long as this is viable. We aim to keep contact with all our authors through the lifetime of the book, and develop new editions for those titles that need to be updated and kept alive. No two books are alike. The publication process rarely runs exactly like this, and sometimes the order in which tasks are carried out is quite different. We know our market and know the types of books we want. You may have a good book but if it doesn't fit with our list or suit the direction it is developing then we'll regrettably decline to take up the opportunity of publishing. But if you think we might be interested we'd like to hear from you. Tony Moore |
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© 2001 Taylor & Francis Group plc |